"Marketing Basis of Succes" - This seminar highlights the brand building process . The basic concepts of branding will be elucidated and explained briefly to the members of the audience. The aspects and concepts of branding such as its focus, acceptance and delivery will be further illustrated. Singapore Airlines gives a tangible example in the process of brand building.

The invited speaker for this event is A/P Lau Geok Theng. He is the Assosiate Professor of Marketing, National University of Singapore and is highly esteemed. He has accomplished several journals and even authored Marketing: Text and Cases, with Mr.Wee Chow Hou.  His experiences in consulting include SingNet Singapore and Asia-Pacific Breweries among other  renowned companies.

Members of the audience will definitely leave the seminar with added insightful knowledge on branding.